See All of Us: A 5 Step Guide to Gender-Inclusive Visuals
Visuals tell stories that words often cannot. They can help people feel seen, understood, and valued. For organizations, choosing gender-inclusive visuals means showing everyone that they belong, no matter how they look or what their identity is. Here is how to create visuals that celebrate the beautiful diversity of gender:
1. Celebrate Every Expression
Too often, we see narrow ideas of gender - men portrayed as rugged and strong, women as delicate and feminine. But gender expression is a spectrum, and it is time our visuals reflect that. Include images of people who express themselves in many ways - whether they blend masculinity and femininity, express themselves androgynously, or embrace traits traditionally associated with other genders. By doing so, you are saying that all forms of gender expression are worthy of celebration and part of the everyday.
2. Move Beyond Stereotypes
Trans and non-binary people are sometimes portrayed in limiting, one-dimensional ways, like focusing only on androgyny or visible signs of transition, such as surgery scars. But there is so much more to their stories. Let your visuals show the full spectrum of trans experiences - people being themselves, living their lives, and connected to people around them. Avoid focusing too much on physical markers or symbols like flags. Instead, focus on their humanity - their individuality, their connections, and their passions. This helps to break free from stereotypes and show that gender is just one part of all of our rich, complex lives.
3. Rethink Gendered Icons
We have all seen the traditional "men" and "women" icons on washrooms or in documents, but these symbols can feel limiting for people who do not fit neatly into stereotypes. Instead, use symbols that focus on what the space or service provides, not on who "should" use it. For example, a simple icon of a toilet or sink is more inclusive and says: "This space is for everyone." This small shift sends a big message: You are welcome here just as you are.
4. Create Comfort and Trust
Photographing trans and non-binary individuals requires a special level of care. Give the people you are taking photos of control over how they are represented. Let them decide how they want to be portrayed and how their images are captioned - whether that includes their name, pronouns, or personal details. By prioritizing their comfort, you are not just taking a picture - you are helping them tell their story on their terms.
5. Show Life in Full Colour
Mainstream stock photography does not always provide the diversity you need, but there are many community-driven resources that offer more genuine depictions of trans and non-binary individuals. While it is important to acknowledge the challenges trans communities face, it is just as important to show their joy, love, and strength. Highlight moments of connection, laughter, and empowerment. Whether they are advocating for change, spending time with loved ones, or simply enjoying a quiet moment, these images remind us that trans and non-binary people live vibrant, fulfilling lives - just like everyone else.
Ultimately, achieving a more inclusive visual landscape necessitates a shift in thinking and practice. By expanding our visual vocabulary to encompass the full spectrum of gender expressions, we can move beyond stereotypes and create communication that truly represents the richness of the human experience. When your visuals reflect this diversity, you make people feel seen, valued and respected. And that’s something we all deserve.